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more contents to follow...
On culture and design
corporate culture the guidance for design?
is the impact of modern design on cultural exchange?
shall designers and companies deal with cultural issues at present time?
mentioned in last article the responsibilities of designer to the
society. That theme also has to do with the purpose of modern movement
leading to the birth of industrial design . Design is neither technology nor a branch of arts;
instead it's a typical hybrid discipline or a border area of disciplines.
The most comparable is architecture, or let's say industrial design is
actually a branch of modern architecture, because it shares with the
latter the ideologies and masters at the early age. The biggest
difference between the two lies in scales and building methods. One is
bigger and the other smaller; while one is build in small quantity and the
other large or even in mass production.
in the end they are both for one purpose, namely enabling people to live
more comfortably and work more easily. Another factor to be noticed is time,
buildings normally exist much longer than products from modern
factories, and the difference is still increasing .
design is imported
believe that the design we have is imported from west Europe, and they are
part of the western culture. Included are the whole thinking, practices
and the formalities accumulated in modern design history. Very
often we are not aware of the presence of design, since we are accustomed to the surroundings without
questioning the origin of the buildings and products arround us as human creation.
But I was stunned when I first saw the appartment building by Mies van de Roh in
Weissenhof Colony in Stuttgart, Germany, then suddenly I was clear what
is the example of so many followers all over the world of one century,
and how poorly many followers really are copying the master indeed !
fact is that the design ideology and thinking since Bauhaus is the
common wealth of us all, which has gone through experiments and
practices. And we still need to select and develop these values even
using products we experience modern western living and make enrichments
or changes to
it, sometimes unconsciously.
commercial life today has been experiencing many a change. The trend of
globalization is however an inevitable tendency.
the world leader in commerce is following the design ideology of western
world, or they are pioneers in those areas. The evidences are their
attitude towards environment protection and the supports to creative
activities in corporate culture. In other words, the leading companies
are those, which lead also in the design areas; while the design here
includes tangible and intangible, the latter is the so-called commercial
creation, or business paradigm design, the newly established branch of design professions.
this respect the corporate culture needs to be merged in the design
culture of the world; hence CI could not be the only guide to the
design activities of any corporation intending to join the global
design belongs to western culture, can we take for granted that the
western culture is really one culture? No, I should point out that the
so-called globalization is in fact Americanization; that tendency is
also questioned and negatively responded in the west, mostly in Western
Europe. The opposition is made of socialists, nationalists and other
people fearing the aggressive culture of the USA. As a contrast the East
Asians are the people who are welcoming the globalization to the most
in the creative profession, including design, there is room for national
and individual spirits to play a role. Although designers are making use
of non-lingual expressions and unlike the architects they do not have
much heritage from ancient time to follow. Hence we need to get rid of
formalistic barriers and understand the real heritage of spiritual
fields like philosophy and religions.
designers, firstly they are designers, and then persons of cultural
tradition and personality. It means they are professionals in working,
namely following certain procedures and pursuit objectives of clarity.
These habits also guarantee their design to be practice acceptable to
the world standard. At the same time, the specialty as part of
regional culture they express themselves naturally, since they are
living where they are. China is a big country with a huge population; it
is of big differences between lives in the north and down south. The stereotype of great
wall and dumplings or red lampion as symbols of China is but only for
northern provinces right. Southern provinces of the country are
providing very different art of living. Of course in recent years it
witnesses more forms of mixtures and the city Shenzhen exists where the
majority of inhabitants are migrants.
European culture in the other hand is divided too. German design,
Italian design, British design are all vigorous phenomena of regional
and cultural differences; the design figures are firstly European and
then national, or multi-national, like Richard Sapper.
designers are all world citizens, and also carriers of regional
cultures. If they have national culture and distinct personalities, they
will expose those qualities in their works; it is not necessary to
express through presenting certain symbols to be themselves. One should
has his contents, for it's the decisive forces in the reigns of
creativities. To be better one needs to study great cultures of the
whole world, including those of his own nation.
tasks are to create and to lift, to create new form of material world
and lift the value of the old. The former is real creation while the
latter commercial act. Also they need to convince, like the vicars, to
convince people accept their beliefs.
as culture in China
ID has aroused the interests of society as either local governments or
commercial institutions organize many events and activities. These will
no doubt promote design as title and attract attention from both government
and society. But seen as profession it is still young and needs time to
become mature. Any culture needs time to be enriched that explains why
industrial design grows slowly in China. Many people there would accept
this fact easier, if they could think about the cultural properties of
design at all.
China it has just begun to introduce the design culture as one of the
consumerism, during the modernization of the coast and big cities.
Modernism as style in interior design and architecture is widely
accepted, as imported examples. But trendy life styles are more popular
among young people focussing in personal electronics
like mobile phones and portable music players etc.
is more important than personalities, this is the depiction of a culture
of mass followers. In a world viewing culture as business, it is
support the young culture of design. Let design be culture, is a new
attempt. I mean to let design be more meaningful and worthy to be talked
about. For this purpose designers are encouraged to pay more attention to
the society and real people, not just the clients' intention and market
society needs culture; people need to talk about something.
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